We Come One

Mr Carroll was asked to create a Rap Video to model for his GCSE class. The codes and conventions for other 'Faithless' Videos had to be utilised in the production.

Pop Art comes to Town

Adobe CS5 Photoshop's powers get the chance to make Mr Mc look like a football idol or is he just 'idle' on a football pitch?

Trailer Development

http://www.youtube.com/watch?v=AxMVbgH6oIo

Comments please.

Every other Saturday Trailer

Assignment 2 Task 1

The Film Poster

Yr 10 have recently completed the following Film Posters as part of the GCSE Course.

What do you think?

Jonathan Taylor

by Jake Rajput





by Ryan Mason






by JadeChallender







by Laura Power






By Dominic O'Brien

TASKS TO BE COMPLETED

1 Complete Trailer Analysis and Essay for Assessment 2

2 Complete Assignment 1 Power point

3 Complete Film Poster

4 Complete Story Board Trailer


COMMENCE CONSIDERING THE MAJOR TASK - The Big Assignment

Analytical Essay Assignment 2

All pupils must have their final draft of the Film Poster Analysis sent to Mr C. or Mr Mac. by Monday 26th April.

Anything you would like clarification on must be sent earlier.

Who's Behind?

The First part of Assignment 2 was due in by now.

The following pupils are yet to send their analysis as agreed in the last lesson.

RYAN MASON
LAURA WATSON
JONATHAN TAYLOR
MATTHEW STANASZEK
GEMMA MELLOR

Please forward Assignment to Mr Mac or Mr C urgently!

Outstanding Assignment Sections

Assignment 1

Poster Design

Could all pupils please forward their completed Powerpoint Presentations which explained the rationale for their magazone designs to Mr Carroll and Mr Mac.
I have been sent Jade Challender's promptly and am awaiting the others.

Regards

Mr C

ps Dominic Smith is still outstanding his Annotated Magazine Covers so cannot be awarded a grade yet. Please get ot on asap.

Exemplar Response Assignment 2 Section A

Analyse the following start to the Film Poster and Trailer Analysis.

Click on the images for an enlarged shot

Does it hit the assessment criteria?

If so, why?



How could it be improved?

ANNOTATED POSTER







ANNOTATED ESSAY

ESSAY WITHOUT ANNOTATIONS

‘One Flew Over the Cuckoo’s Nest’

This assignment will explore a teaser poster, designed to build initial interest and publicity, and the trailer for the 1970s cult classic “One Flew Over The Cuckoo’s Nest”. Any film promotion aims to provide a representation of the film’s nature and somehow persuade the target audience that it will fulfil their needs and desires. Both Film Posters and Trailers provide an opportunity for distributors to market their production to maximise profit and ‘One Flew Over the Cuckoo’s Nest’ did so exceptionally well.

The USP of the film, according to the poster, is the actor Jack Nicholson, an A list Hollywood star. The focal point designed to immediately gain attention is the sole use of colour, a red padlock, which the actor’s eyes are being drawn towards.

The poster is heavily reliant on visual effects and language is kept to a minimum to avoid complexity to the viewer. However, the actor’s name is prioritised above the film’s name to entice the audience to take note of the film, reinforcing the USP. The haphazard, block capital font could signify the disjointed nature of the characters’ lives. The prominent and clear title is easy for the audience to recognise and is a subtle metaphor for the context of the film due to the connotations of the word ‘Cuckoo’.

The images offer many connotations as to the genre of the film. Firstly, the low angle shot of the actor promotes a notion of dominance, power and control from him. In addition to this, the pose suggests a laid back, carefree attitude, potentially seeking escapism from something. However, the vacant gaze and enigmatic smile suggests a certain madness to reinforce the film’s theme.

The actor is wearing a dark, tight hat associated with criminals again providing a clue about his role and could also suggest the character is shrouded in darkness or hiding something about his persona. Ingeniously, a lack of direct address creates intrigue as the viewer’s eyes are moved from the USP (Nicholson’s image) to the red padlock to assess its symbolism. The broken padlock could symbolise a broken character or his need to break out and escape from somewhere. The fact that the padlock is looped around the film’s title could suggest that he is trapped or caught.

The background solely relies on a barbed wire fence which holds connotations of violence, captivity and barriers holding things back and the sole actor could suggest he is being held captive.

The poster is almost entirely in black and white which holds connotations of depression and a dull life. The white background also can symbolise clinical, sterile environments which could represent the setting for the novel, in an institution. The high key lighting on his face could be symbolic of hope and purity within the actor. However, the red padlock could be symbolic of danger lying in wait for the focal actor. The institutional information, such as the logo, is relatively small which suggests it is not a USP of the film.

Your Film Posters

Just so you don't forget what you're analysing over the next week, here are your posters.

Yr 10 Assignment 2

Assignment 2 Cross-Media Study

This assignment aims to encourage candidates to consider the interdependence of media texts and

how producers seek to achieve synergy where a particular text can be seen to appear on different

media platforms.

The release of a new film, for instance, will result in a media-wide campaign with material generated across different forms such as Television, Magazines, Radio, Newspapers and the Internet. Candidates will be expected to consider

the relationship between different forms and how the form itself influences the nature of the product.

Candidates will be required to study a particular topic across two media forms. The key concepts of

Representation and Institutions must be addressed while candidates may also engage with other key

concepts.

Candidates will submit a response or responses analysing aspects of the two texts from different forms. This will include some consideration of the nature of representations found therein. This analysis and explanation should be approximately 1000 words in total.

Working in the same topic area, candidates will present two planning tasks based on a common idea but across different forms and explain how these would deal with issues of representation and institution.

ANALYTICAL TASK

Film Promotion Compare the impact and effectiveness of two promotional methods used by one film eg – poster; cinema,television or viral trailer; webpage; magazine article;television interview.

PRODUCTION TASK

Print or web-based/new media – mock-up design for a poster, magazine article, DVD case, internet home page, or otherpromotional material for a film.Audio-visual media – devise a storyboard for a trailer or a script for a television or radio interview promoting the same film.

Guidance notes

Analytical tasks will depend on the topic or title chosen but would involve responses to such

questions as:

• what are the typical codes and conventions of the respective media product?
• what devices and techniques have been used to produce them?
• how has the product been adapted to suit a particular platform?
• how would the product appeal to its audience?
• what audience might that be?
• what images of people, groups or places are represented?
• What different production proceses have been required?
• how have the texts been financed, scheduled, produced and/or distributed?

Responses, including explanation of choices, may be submitted in a variety of formats such as annotations, charts, bullet points, continuous prose, or a combination of any of these.

Research and Planning tasks should demonstrate sources of information used, what the candidate has learned about the medium and its codes and conventions, and should be presented as effectively as possible. Candidates must present one print or web-based/new media task and one audio-visual planning task. These will be connected and

representative of a cross-media campaign.

See Mr Mac or Mr C for additional information

Controlled Assessment 2

Yr 10

You are about to undertake your second task, which is more complex and requires a depth of understanding regarding the promotion of films and hitting your target audience.

Film Education provide a range of on line tasks to stimulate your mind and develop your knowledge before you undertake the comparison of the Film Trailer and Poster, comparing their design and rationale.

Go to the following link and spend some time analysing the new film

'THE BOAT THAT ROCKED' exploring the devices employed to market the film.

http://www.filmeducation.org/theboatthatrocked/activity4.html

GOOD LUCK

Mr Mac and Mr C

HOT OFF THE PRESS!

Magazine Project Jan 2010

Pupils have been working on their first major assignment and studying the codes and conventions of magazine covers.

Following a study of other magazines, the pupils then had to create their own.

What do you think of them?





Jake Rajput explored the range of culturally specific magazines available and then designed his own using the Indian Culture as his theme.





Ryan Mason analysed the range of magazines available for those with an interest in guitars and constructed this new magazine.







Laura Power saw a niche for a new Girls' magazine and undertook a detailed study into their conventions before designing this new magazine, utilising her own shots.




Matt Stanaszek saw an excellent opportunity to create a new magazine aimed at Manga enthusiasts and this was his outcome. What do you think?





Jonathan Taylor created this Golfing magazine with a specific target audience. What do you think?

Dominic O'Brien explored a range of music magazines before undertaking this concept cover.

Jade Challender saw a gap in the market for a Football magazine which catered for both sexes and created this design for a new competitor in the market.