Yr 10 Assignment 2

Assignment 2 Cross-Media Study

This assignment aims to encourage candidates to consider the interdependence of media texts and

how producers seek to achieve synergy where a particular text can be seen to appear on different

media platforms.

The release of a new film, for instance, will result in a media-wide campaign with material generated across different forms such as Television, Magazines, Radio, Newspapers and the Internet. Candidates will be expected to consider

the relationship between different forms and how the form itself influences the nature of the product.

Candidates will be required to study a particular topic across two media forms. The key concepts of

Representation and Institutions must be addressed while candidates may also engage with other key

concepts.

Candidates will submit a response or responses analysing aspects of the two texts from different forms. This will include some consideration of the nature of representations found therein. This analysis and explanation should be approximately 1000 words in total.

Working in the same topic area, candidates will present two planning tasks based on a common idea but across different forms and explain how these would deal with issues of representation and institution.

ANALYTICAL TASK

Film Promotion Compare the impact and effectiveness of two promotional methods used by one film eg – poster; cinema,television or viral trailer; webpage; magazine article;television interview.

PRODUCTION TASK

Print or web-based/new media – mock-up design for a poster, magazine article, DVD case, internet home page, or otherpromotional material for a film.Audio-visual media – devise a storyboard for a trailer or a script for a television or radio interview promoting the same film.

Guidance notes

Analytical tasks will depend on the topic or title chosen but would involve responses to such

questions as:

• what are the typical codes and conventions of the respective media product?
• what devices and techniques have been used to produce them?
• how has the product been adapted to suit a particular platform?
• how would the product appeal to its audience?
• what audience might that be?
• what images of people, groups or places are represented?
• What different production proceses have been required?
• how have the texts been financed, scheduled, produced and/or distributed?

Responses, including explanation of choices, may be submitted in a variety of formats such as annotations, charts, bullet points, continuous prose, or a combination of any of these.

Research and Planning tasks should demonstrate sources of information used, what the candidate has learned about the medium and its codes and conventions, and should be presented as effectively as possible. Candidates must present one print or web-based/new media task and one audio-visual planning task. These will be connected and

representative of a cross-media campaign.

See Mr Mac or Mr C for additional information